TGB Charity - How brands are leading the charge
5 Brands With Creative Green Initiatives in 2022

As our civilization takes a step forward, our Earth sadly takes a few steps back. 

Since the Industrial Revolution, human’s impact on the planet in just over 150 years has been more than catastrophic. Expectedly, the planet has since been out of balance and notorious climate change is just the tip of the iceberg.

The reality might make us feel defeated and question what we can do to change. Yet, thankfully, the big brands are stepping up—utilizing their resources and influence to lead the fight against climate change. 

TGB Charity would like to discover with you how IKEA, Adidas, Apple, Lay’s, and McDonald’s, 5 of the biggest brands are going green with their sustainable innovations. 


Newsflash! The Swedish furnishing giant, IKEA, is taking plastics off their stage

In line with the promise to have a positive impact on both people and the planet, IKEA has pledged to replace all plastic packaging with paper and other potential sustainable materials by 2028.

If we neglect how harmful plastic is to our ecosystem, it is indeed a cheap and trustworthy material for IKEA to pack their furniture—but sadly, that’s not the case. To combat plastic waste and pollution, IKEA is taking huge steps to achieve 100% plastic-free packaging solutions not only for themselves but for the wider industry as well!

Shifting from plastic to solutions like paper packaging needs more than just gluing cardboard together. Nonetheless, ingenuity is part of IKEA's heritage! TGB Charity is definitely excited to see how IKEA blows our minds.


Recognizing their row in this environmental problem does not stop Adidas from leading the solutions. Instead, it makes Adidas even more innovative and determined.

To become a “circular” brand that returns to nature, Adidas has introduced its “Three Loop Strategy”. The three loops are the ”recycled loop”—made with recycled materials, the “circular loop”—made to be remade, and the “regenerative loop”—made with nature. Now, this Three Loop Strategy is the new philosophy of Adidas’s way of business. 

To help the community embrace sustainability, Adidas has also introduced riveting ways for the public to take action. One example was by partnering with Parley For The Ocean. Adidas has motivated the public to pick up plastic waste while running to be a part of the #Runfortheoceans campaign. All the plastic waste collected will be reworked into Adidas’s Parley Ocean Plastic® collection to popularize sustainable sportswear.


After achieving its jaw-dropping milestone of becoming 100% carbon neutral across all corporate operations in 2020, Apple has now extended its momentum to refining its product line and outside the Apple family. 

By partnering with Conservation International, WWF, and The Conservation Fund, Apple has profoundly helped protect and restore one million acres of forests and other natural climate barriers around the world.

Another exciting thing is that now, every new iPhone will have a bit of “history'' in it. Apple’s Material Recovery Lab in Texas takes apart recycled iPhone devices to reclaim materials like precious metals, steel, and tungsten. The raw materials then make their way back to the marketplace so that Apple and others can reuse them in their future products! Great job, Apple.


Hear me out fellas, Lay’s has built a soccer stadium from empty chip packs! 

Crispy potato chips are loved by kids and adults around the world. But, littered chip packaging has always been a huge environmental problem. To tackle the problem with creativity, Lay’s has amazed the world with its “Lay’s Replay” initiative. 

The whole idea of Lay’s Replay was to build sustainable soccer fields from rubber pellets derived from recycled chip bags. By partnering with UEFA Foundation for children and the NGO, Streetfootballworld—the first sustainable soccer field was successfully unveiled in Tembisa, South Africa in 2021. Excitingly, there will be more sustainable soccer fields in Russia, Turkey, Brazil, and the U.K in the years to come.


From reusable cups to McPlant burgers and eco-friendly Happy Meal toys, McDonald’s has now put focus on something a tiny bit larger, the building itself. 

As a part of its plan to reach net-zero emissions, McDonald’s has unveiled its first net-zero restaurant in Market Drayton, U.K. powered entirely by wind turbines and solar panels. The drive-thru lane was paved with recycled tires, the walls were partly made with recycled materials from IT equipment and wools, and the signs were made from used coffee grounds. Furthermore, McDonald’s has even partnered with local students to create a “biodiversity garden” neighboring the restaurant!

Being one of the fast-food giants, McDonald’s’ sustainable resolution will surely inspire other fast-food chains to do something even greater.

TGB Charity believes that changing is a team sport. A more sustainable future is never solely about how big brands are taking action, it’s about how we make smarter decisions that care for the future.


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