When it comes to social media, a common misconception is that it is just Gen Z creating funny videos or stunning-looking influencers posting photos or videos of their lives. While there are certainly a lot more young influencers nowadays, it is just one of social media’s many sides. Popular social media platforms such as TikTok, Facebook (now Meta), Instagram, Snapchat, etc., have started to explore the charity sector a while ago. This fulfills their corporate social responsibilities, but more importantly, it adds something entirely different to their entertaining platforms.
According to Statista, more than half (57.6%) of the world’s population is now active on social media, and the number is expected to increase by 9.9% every year. To utilize social media and engage young people and those influencers is something charities and NGOs need to take into account. More and more charities start using social media and operating creatively to expand their networks and to leave a strong impression on their audience. TGB Charity is aware of the importance to connect with people around the world and make use of social media in the digital age. Through fun and engaging charity events, TGB Charity delivers important messages about global crises.
2018 Global NGO Technology Report stated that 71% of NGOs in the world find fundraising on social media was effective and that more than 93% of NGOs own a Facebook Page, 50% of NGOs own an Instagram account. Facebook (Now Meta) reported that over $5 billion has been raised through its fundraising tool, which was released in 2015. Social media is unstoppable, find out what are some other social media platforms that charities and NGOs need to keep an eye on.
Sources:
https://www.facebook.com/business/news/coming-together-to-raise-5-billion-on-facebook-and-instagram-
https://funraise.org/techreport/past-reports
https://snapfoundation.org/
https://www.tiktok.com/forgood
